Case Studies

Deployed in production.
Measured in outcomes.

Poocho AI runs inside real contact centres across banking and government in Pakistan. These are the deployments, the challenges we solved, and the numbers that resulted.

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Banking & Finance · Pakistan

Bank of Punjab

The Challenge

47,000 inbound calls per month, with agents spending 60% of their time on routine enquiries — balance checks, mini-statements, loan status, branch locator. Average wait time exceeded 8 minutes during peak hours, and CSAT was declining.

The Solution

Poocho AI voice agent deployed as the first layer of the contact centre — handling Urdu and English calls, authenticating callers via CNIC and PIN, and pulling live account data from the core banking system to resolve routine enquiries without agent involvement.

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68%
Of routine calls automated without agent involvement
89%
CSAT score — up from 61% pre-deployment
1.4m
Average handle time — down from 8.2 minutes
₨3.2M
Saved per month in operational costs
Government · Punjab, Pakistan

PITB Citizen
Contact Center

The Challenge

110,000+ citizen calls per month spanning 30+ government departments. Citizens calling in Urdu about driving licences, land records, utility bills, and police complaints were misrouted 40% of the time — forcing re-calls, extending queues, and eroding public trust.

The Solution

Poocho AI deployed as the intelligent first-response layer — classifying citizen intent in natural Urdu, resolving high-frequency FAQs directly, and routing complex cases to the correct department with a structured case summary pre-populated for the receiving agent.

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55%
Of enquiries resolved without agent transfer
42%
Reduction in misrouted calls across departments
2.3m
Average wait time — down from 12 minutes
110K+
Citizen interactions handled monthly

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